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How Not To Launch A Product On The Internet

You get up in the morning and you are cruising through your day without a hitch and suddenly someone does something that just rubs you the wrong way.  Something happens that you feel is an injustice for thousands of folks trying to make an honest living and that changes the playing field.

Have you ever had that kind of day?

In the Internet marketing arena we have marketers that we have fondly labeled “big dogs.”  It is meant as a term of endearment and most certainly has a level of respect from their unprecedented earning performance.  Well, one of the big dogs just launched a product that I am sure will render untold sums of cash in their account today.

The big problem is;  I received an email that said the doors would be opening soon and we should look at the emails in our in boxes to see who has the best bonus package before we buy.

Is it no longer about the product quality or benefits of the product?

Is it now about how big the bonus package is?

There are thousands of folks on the Internet trying to make money that very well may not be able to come up with a stunning bonus package.  They also may be the very list owner  that has been supplying you with helpful content for some time now.

Do you abandon the list owner whose list you have been on for a while and who presented you the product offering for a larger bonus package?

Are we encouraging list jumping and throwing relationship building to the wind?

I like bonuses as much as the next guy.  However, let’s be honest…that type of thought process changes the game and clears the path of new found marketing hopefuls.

If you are a “big dog” hopeful and caught in this trap – here are some suggestions to keep you in the buyers’ eye:

• Offer a needed service to your customers that complements their potential product purchase.
• Be creative in wrapping several services together to make a package offering that has a high perceived value.
• Think outside of the box for ideas of what the customer, who is considering a product, might want or need.  Do not forget that complementary services or items to save time, make money or save additional money for your customer have a price tag of priceless on them in the eyes of the would be buyer.
• Be sure to make use of PLR (Private Label Rights) products to quickly create a bonus offering of your own.

Above all else – the number one key bonus you can offer that has the most value in the long run is a honest, sincere and helpful relationship between you and those on your list.

Keep building relationships with those individuals on your list.

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